— Expert Roundtable —
Who Owns
The Customers?
Authority, AI & the Rise of DIY Research
DATE
23rd APRIL, 2026
TIME
9–10am EET |
3–4pm SGT/MYT
F O R M A T
Invite-Only · 90 Min
INVITE-ONLY | 20 SEATS | FIRST COME, FIRST SERVED | REGISTER BEFORE SEATS CLOSE
— Context —
The Research Dilemma
AI tools and DIY research platforms are enabling faster decisions but at the cost of genuine customer understanding. Product managers rely on ChatGPT outputs and NPS scores while research teams are sidelined.
Structured discovery is being skipped, not always because of budget, but because of hierarchy, overconfidence, and the illusion of insight.
— Objective —
Why This Conversation
A 90-minute expert dialogue on how speed is eroding empathy and why continuous, structured customer learning matters more than ever.
This isn’t about whether AI belongs to research. It’s about ensuring we still know how to listen to customers when the algorithm can’t contextualize human insight.
— Core Discussion Themes —
The Authority Problem
“Who makes decisions based on customer insight à validated or not?”
AI-generated outputs lend artificial authority to unvalidated conclusions. In hierarchical Asian cultures, challenging these becomes even harder.
Why We Skip the Double Diamond
“When you’ve bypassed structured discovery, what drove that decision?”
Are barriers structural (time/money) or cultural (authority/confidence)? Compare Nordic flat hierarchies vs. Asian hierarchical decision-making.
The Authority Problem
“Who makes decisions based on customer insight à validated or not?”
AI-generated outputs lend artificial authority to unvalidated conclusions. In hierarchical Asian cultures, challenging these becomes even harder.
— WHAT YOU’LL TAKE AWAY FROM THE ROUND TABLE—
|
✓ |
A diagnostic framework to assess research quality vs. speed trade-offs in your organisation |
| ✓ | Language to challenge unvalidated insights without challenging authority — practical and culturally aware |
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|
✓ |
A peer network of practitioners navigating the same pressures across the region |
