About
Cognit Consulting
A strategy and advisory firm helping organisations design with their customers, not just research them.
Who we are
We are Cognit Consulting, a strategy and advisory firm helping organisations embed continuous customer learning into the way they innovate, build, and improve experiences.
We work alongside Product, Marketing, Design, and CX teams to make Human-Centred Design a continuous way of working.
What we believe
Most organisations treat customer research as an event and innovation as a project. Both fall short. The teams that win design with customers, continuously.
Our belief is simple. The real competitive edge today is not more customer data. It is the ability to continuously translate human insight into better design and business decisions.
The Continuous Customer Learning Framework
Our point of view, our method, our operating model.
The CCL Framework is how we put our belief into practice. It is grounded in Human-Centred Design, anchored in the UK Design Council’s Double Diamond, and built for teams that need evidence at the speed of modern business.
Our point of view
Three principles guide every engagement.
Human-Centred Design must be continuous. Not a phase at the start or a check at the end.
Customer learning runs throughout. From Discover and Define to Develop and Deliver, customers stay in the conversation.
Confidence comes from frequent input. Real customers, light touches, often. That is what makes design decisions stick.
The shift: from episodic research to continuous learning
Three things change when teams move to continuous learning.
The flow: Speed to insight goes from months to days.
The process: Cadence goes from seldom to continuous.
The collaboration: Insight goes from siloed to a shared space across Product, Marketing, and CX.
The pillars: making HCD continuous and collaborative
A living customer community, not a one-off panel. Sustained, branded, and active over time.
Customers as partners, not respondents. They see the story unfold, and feel heard.
Ongoing dialogue, as ideas evolve. Teams talk to real users at every stage of development.
The operating model
Our model has three layers that work together.
Customer Lab platform. The continuous learning platform that runs the dialogue, the testing, and the rapid iteration. Powered by Leanlab.
Cognit Consulting and partner. Capability building, design strategy, and hands-on research advice that turns the platform into a working practice.
Client Design and Research teams. A shared, systematic research motion that drives faster, more confident growth from a single source of customer truth.
The engagement model: proof of value first, scale next
Proof of Value
Start with a select group in the client’s team, often the heaviest users of research.
Customer Collaboration Hub
Scale to additional markets and to other functions like Product and Marketing.
Collaboration Ecosystem
Extend across business verticals into one shared customer collaboration ecosystem.
The outcome
Organisations that design with customers and make faster, more confident decisions, grounded in real human needs.
How we work
Three commitments shape every engagement.
We design with customers, not just for them. Customers become collaborators, not respondents. They see the story unfold, give input on what is being built, and feel heard.
We start small and scale. Most engagements begin with a Proof-of-Value with one team. Once it works, we extend to more markets, more products, and more functions.
We stay with the work. We are not a deck and handover firm. We embed alongside your teams until the new way of working is theirs to run.
Our partnership with Leanlab
Cognit Consulting is the APAC partner of Leanlab 🔗, a Nordic-based, AI-enabled Customer Lab platform trusted by leading enterprises such as Finnair, Nordea, Stockmann, and Lindex.
Designed and proven in Finland, a country consistently ranked among the world’s most innovative, Leanlab combines sustainable customer communities, low operational overhead, and rapid insight cycles to make Human-Centred Design practical at scale.
Through this partnership, Cognit brings time-tested Finnish methodology to Malaysian and APAC organisations that are ready to compete on customer experience.
Member of the Malaysian-Finnish Business Council
Cognit Consulting is a proud member of the Malaysian-Finnish Business Council (MFBC)🔗. The MFBC supports stronger trade and innovation ties between Malaysia and Finland, and is a natural home for our work to bring Finnish innovation methodology into the APAC market.
Founders
Aveek Majumdar
Co-Founder
Aveek brings nearly 20 years of global expertise in consumer behaviour, Human Centred Design and Marketing. He has worked with renowned MNCs like Nielsen, Hindustan Unilever, Kantar, BlackBerry, and SEEK Australia across Australia, Malaysia, Singapore, India, and MENA.
As one of the founders of Cognit Consulting LLP, Aveek is dedicated to driving impactful projects that integrate behavioral science, AI, and human-centered design into strategic marketing solutions. He is passionate in solving real-world problems while empowering organizations to thrive in today’s dynamic landscape. Aveek’s mission is to inspire innovation and cultivate industry-ready talent, fostering a generation of leaders equipped to navigate the complexities of tomorrow’s business environment.
Pulok Kumar Roy (Roy)
Co-Founder
Mr. Pulok Kumar Roy (known as Roy) is an accomplished Malaysian entrepreneur, technology leader, and skilled administrator with over 30+ years of experience. As the Founder of Pro Solutions, an IT networking service provider, he has demonstrated exceptional leadership and administrative expertise.
As a Founder Director of Cognit Consulting LLP, Roy leverages his vast experience to drive growth, build strong organizational foundations, and guide the company in delivering innovative, human-centered solutions that bridge technology and customer aspirations.
Where we work
We are headquartered in Malaysia and serve enterprise clients across Asia Pacific, with selected work in Europe and beyond.
Our delivery model combines on-the-ground consulting with a Customer Lab platform that runs anywhere.
LET’S START THE CONVERSATION
Cognit Consulting LLP
44, Jalan Kasawari
Taman Zooview, 68000 Ampang
Selangor DE
Malaysia
(Reg No. : 202404002359-LLP0039856-LGN)
🎯Strategize | 💡Innovate | 🔄 Transform
