About Us
At Cognit Consulting, we believe that innovation begins with empathy. We are a team of seasoned industry professionals, entrepreneurs, and academics who specialize in aligning business strategy with human-centered design, research, and digital transformation. Our core belief is simple yet powerful: bridging the gap between human aspirations and technological advancement creating enduring value for both end consumers and organizations.
In today’s fast-evolving business environment, we help companies decode complexity through deep customer understanding, behavioural insights, and experience-led strategy. We combine the power of design thinking, behavioural science, and AI to create products, services, and experiences that are not only functional, but truly meaningful to the people who use them.
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As a human-centered design agency, Cognit Consulting offers a range of services that include:
- Strategy & Insights: Turning deep customer understanding into business innovation
- Customer Segmentation: Using AI to drive hyper-personalization and engagement
- User Research as a Service: Uncovering customer motivations, pain-points, and design opportunities
- Experience Design: Creating seamless, emotionally resonant user journeys
- Human-Centered AI Strategy: Ensuring technology augments human potential
- Digital Marketing: Amplifying message effectiveness through behaviorally-informed content
- Consumer Choice Architecture: Applying behavioural nudges for responsible influence
What differentiates us is our ability to integrate practical consulting expertise with strong academic foundations. With over five decades of combined experience across industries and regions, our team has led transformative projects for global organizations in airports, banking, fintech, e-commerce, telecom, and more.
Our close engagement with higher education and executive learning enables us to support capability building in 21st-century skills such as design thinking, data storytelling, and customer-centric innovation. We don’t just solve problems; we build the mindset and skills for lasting change.
Headquartered in Kuala Lumpur (Malaysia) with a strong presence across Southeast Asia and India, Cognit Consulting is your trusted partner in reimagining growth, designing with empathy, and building brands that lead with purpose.
Our Team
PULOK KUMAR ROY
Founder & Director (Operations)
Pulok Kumar Roy (known as Roy) is an accomplished Malaysian entrepreneur, technology leader, and skilled administrator with over 30+ years of experience. As the Founder of Pro Solutions, an IT networking service provider, he has demonstrated exceptional leadership and administrative expertise.
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As a Founder Director of Cognit Consulting LLP, Roy leverages his vast experience to drive growth, build strong organizational foundations, and guide the company in delivering innovative, human-centered solutions that bridge technology and customer aspirations.
AVEEK MAJUMDAR
Co-Founder
Aveek Majumdar brings nearly 20 years of global expertise in consumer behaviour, Human Centred Design and Marketing. He has worked with renowned MNCs like Nielsen, Hindustan Unilever, Kantar, BlackBerry, and SEEK Australia across Australia, Malaysia, Singapore, India, and MENA.
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After an illustrious corporate career, Aveek transitioned to academia as a Professor of Practice in Marketing & Strategy at a leading private university in India.
This move reflects his passion for nurturing future leaders by bridging industry insights with academic rigor. As one of the founders of Cognit Consulting LLP, Aveek is dedicated to driving impactful projects that integrate behavioral science, AI, and human-centered design into strategic marketing solutions. He is passionate in solving real-world problems while empowering organizations to thrive in today’s dynamic landscape. Aveek’s mission is to inspire innovation and cultivate industry-ready talent, fostering a generation of leaders equipped to navigate the complexities of tomorrow’s business environment.
SARAVANA SEALAN
Advisor
Saravana Sealan, Advisor at Cognit Consulting LLP, is an accomplished technology leader and Malaysian entrepreneur with over 30 years of expertise in systems integration, software development, and AI-driven technologies.
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He is the President and Co-founder of Arivuiq (Malaysia) Sdn Bhd, where he spearheads innovative AI solutions and drives regional growth.
In the past he has collaborated with global tech companies like HP, DELL, and Microsoft. Known for his visionary leadership, he excels in building high-performing teams and fostering technological innovation across the Asia-Pacific region. He is based in Kuala Lumpur but extensively travels to India where he has business interests.
Anirban Ganguly (Anir)
Advisor – Innovation & Strategy
Anir is an innovation specialist and systems thinker with over 25 years of leadership across telecom, digital health, media, FMCG, and high-growth startups. He is the founder of Joulewave, a mission-driven venture accelerating clean energy transitions in EV. He brings a unique blend of strategic foresight and operational depth.
His expertise lies in crafting go-to-market strategies, driving innovation management, and elevating customer experience across complex ecosystems.
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Having worked across global and emerging markets, Anir seamlessly connects technology, human behavior, and business purpose to solve real-world challenges at scale.
At Cognit Consulting, Anir advises on innovation strategy and helps shape human-centered, behaviorally informed, and technology-enabled solutions. His guidance strengthens our mission to deliver meaningful, future-ready impact for organizations navigating digital and societal transformation.
Soubhagya Mukhopadhyay
Strategist – Digital Marketing
With over 22 years of experience in advertising, media strategy, and digital marketing, Soubhagya Mukhopadhyay is a dynamic force in the world of brand communication. From launching outdoor campaigns to crafting digital-first strategies, he has led businesses across Bangalore, Mumbai, and Kolkata—building powerful narratives for brands like Amazon, Toyota, and Coca-Cola and many more big brands from India and overseas.
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Soubhagya’s creative journey spans fashion photography, filmmaking, communication design, and media planning, giving him a 360-degree perspective on how brands connect with audiences.
As digital landscapes evolved, he evolved with them—developing insight-driven, performance-led campaigns that marry creativity with measurable impact.
What sets him apart is not just his eye for detail, but his ear for stories that matter. Whether shaping a brand’s voice online or directing a high-concept shoot, he blends strategic thinking with emotional intelligence to craft campaigns that resonate.
At Cognit Consulting, Soubhagya brings passion, humour, and an unwavering belief in collaboration. For him, creativity thrives in connection—because the best ideas, like the best meals, are meant to be shared.
Anirban Ganguly (Anir)
Advisor – Innovation & Strategy
Anir is an innovation specialist and systems thinker with over 25 years of leadership across telecom, digital health, media, FMCG, and high-growth startups. He is the founder of Joulewave, a mission-driven venture accelerating clean energy transitions in EV. He brings a unique blend of strategic foresight and operational depth.
His expertise lies in crafting go-to-market strategies, driving innovation management, and elevating customer experience across complex ecosystems.
Read more...
Having worked across global and emerging markets, Anir seamlessly connects technology, human behavior, and business purpose to solve real-world challenges at scale.
At Cognit Consulting, Anir advises on innovation strategy and helps shape human-centered, behaviorally informed, and technology-enabled solutions. His guidance strengthens our mission to deliver meaningful, future-ready impact for organizations navigating digital and societal transformation.
Soubhagya Mukhopadhyay
Strategist – Digital Marketing
With over 22 years of experience in advertising, media strategy, and digital marketing, Soubhagya Mukhopadhyay is a dynamic force in the world of brand communication. From launching outdoor campaigns to crafting digital-first strategies, he has led businesses across Bangalore, Mumbai, and Kolkata—building powerful narratives for brands like Amazon, Toyota, and Coca-Cola and many more big brands from India and overseas.
Read more...
Soubhagya’s creative journey spans fashion photography, filmmaking, communication design, and media planning, giving him a 360-degree perspective on how brands connect with audiences.
As digital landscapes evolved, he evolved with them—developing insight-driven, performance-led campaigns that marry creativity with measurable impact.
What sets him apart is not just his eye for detail, but his ear for stories that matter. Whether shaping a brand’s voice online or directing a high-concept shoot, he blends strategic thinking with emotional intelligence to craft campaigns that resonate.
At Cognit Consulting, Soubhagya brings passion, humour, and an unwavering belief in collaboration. For him, creativity thrives in connection—because the best ideas, like the best meals, are meant to be shared.
Let’s Start the Conversation
Cognit Consulting LLP
44, Jalan Kasawari
Taman Zooview, 68000 Ampang
Selangor DE
Malaysia
Email: info@cognitconsulting.net
Phone: + 60 341089172
(Reg No. : 202404002359-LLP0039856-LGN)
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