by Aveek Majumder | Jul 18, 2025 | Blogs
In an era of endless digital touchpoints and algorithm-driven interactions, customers crave one thing above all: to feel seen and understood. Personalization isn’t just a competitive edge—it’s the new baseline. But doing it right requires more than technology....
by Aveek Majumder | Mar 27, 2025 | Blogs
Josh (name changed), a UX designer by profession was recently in a project meeting in which several stakeholders were drawn into an argument over an application design. As the only UX professional in the room, he pointed out that they weren’t the end users, and...
