Our Offerings
Uncovering Insights, Crafting Strategy, Delivering Impact
Strategy & Insights
Strategic Research for product and service innovation leveraging Human-Centered Design framework to transform user needs into impactful solutions. From uncovering core user insights to validating comprehensive interfaces, our advanced research tools and programs are designed to collect meaningful data and explore user interactions in depth. By prioritizing the human experience, we empower you to innovate with precision, enhancing the effectiveness and market relevance of your products.
Experience Design
We offer a holistic approach to creating seamless and impactful digital experiences. We start with UX strategy and architecture, crafting a solid foundation that aligns with your business goals. Our expertise in visual language and design systems ensures consistency and brand integrity across every touchpoint. From detailed product design to multi-modal interaction design, we bring innovation to life with Gen AI-powered experiences. Additionally, our hyper-localization and hyper-personalization strategies cater to diverse user needs, delivering tailored solutions that resonate on a global scale.
User Research as a Service
We deliver a comprehensive, end-to-end research process designed to uncover deep consumer insights. Starting with a thorough understanding of the client brief, we craft a tailored research plan that aligns with your objectives. From there, we execute targeted user research, employing advanced methodologies to explore user behaviors, motivations, and pain points. This rigorous approach ensures that the insights we gather are both actionable and impactful, driving informed decisions that elevate the user experience and product success.
Customer Segmentation
Our Customer Segmentation solutions are key to driving product and service innovation by crafting detailed customer archetypes through advanced segmentation techniques. Leveraging AI, dynamic microsegments are generated to further refine these segments by accounting for specific channel and content preferences to achieve precise hyper-personalization, improving outcomes in brand communication, channel targeting, and promotional design. AI-powered segmentation also enables highly effective cross-sell and up-sell strategies, tailored recommendations, and real-time personalization, ultimately leading to deeper customer engagement, increased loyalty, and accelerated business growth.
Human Centred AI Design Strategy
Our approach to AI design strategy is grounded in deep understanding of human needs, motivations, and behaviors. We focus on aligning AI technologies with core human aspirations to foster true co-intelligence between people and machines. By combining expertise in strategy, research, design, and marketing, we craft solutions that are both scalable and deeply personalized. Our goal is to help organizations harness AI’s potential to drive meaningful, human-centered innovation, ensuring technology serves as a partner that enhances, rather than replaces, human capabilities.
Consumer Choice Architecture
Leveraging insights from Behavioral Economics, we design innovative choice architectures to guide consumer decisions in a responsible, customer-centric way. Our expertise includes:
- Nudging: Using subtle adjustments like anchoring to shape behavior. For example, by altering the prominence of options, we make healthier or more beneficial choices the default.
- Reframing: Presenting choices strategically to influence preference. Adding a third option can make other options seem more advantageous, boosting consumer appeal.
- Packaging & Display: Crafting visually compelling packaging and displays to capture attention and drive choices effectively.
Our approach is designed to influence choices thoughtfully, respecting consumer autonomy while delivering impactful, results-driven solutions.
Let’s Start the Conversation
Cognit Consulting LLP
44, Jalan Kasawari
Taman Zooview, 68000 Ampang
Selangor DE
Malaysia
Email: info@cognitconsulting.net
Phone: + 60 341089172
(Reg No. : 202404002359-LLP0039856-LGN)